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The Benefits of Red Carpet Runway Backdrops
Red carpet step and repeats were originally conceptualized for high profile events such as awards nights and celebrity parties because of the large amounts of photographs taken.
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Eventually, these assembled walls have also found their way into other events such as conventions and even weddings. Either way, companies that promote their brand through these walls stand to get good exposure and promotion.
With red carpet runway backdrops, there shall be a primary area within the event's venue where attendees could have their photos taken. These photos are typically the most-distributed materials to the press. By having the logo in the background, a company gets to have continuous free exposure in various media outfits.
Furthermore, in the case of events where there are celebrity attendees, there comes a perceived association between the celebrity and the company whose logo was printed to the wall, thereby increasing the status of the company to the public. This is one of the primary reasons why high-end brands are often the major sponsor (hence, the owner of the logos on the wall) of such high-end events.
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